Building my website highlighted the importance of getting good quality behind the scenes and film related imagery because the quality of the images were vital in giving a professional looking website. In my first film shoot I was disappointed that I didn't focus more on the behind the scene images as they would have been useful for the website imagery; however I may have video footage I could incorporate onto a page banner. I could put these videos on repeat on the pages for a more animated look.
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| Screenshot from website (Memphis Zoo, 2017). |
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| Screenshot from website (Memphis Zoo, 2017). |
I was inspired by Memphis Zoo's website above to not only have silent clips of my film playing when you click on the website, but to have the film play on the background of the whole homepage, even when the viewer scrolls down. The faded coloured boxes on top break down the silent video to make the content added on top stand out and easy to read. They used bright colours for some of their boxes; however I don't think that will go with Ostracised's dark, neutral theme. I am excited to experiment with this and how I want to display my content on top. I am currently unsure how to do this so I will look it up on YouTube or ask John, my IT technician, for guidance.
Written Website Content
'About Me' Page
I wanted to add this page because I enjoy reading them on other artist and portfolio websites and I think it helps the audience to get to know me on a more personal level to hopefully encourage them to support my site. I gave a brief background of myself, including education and my passions, and explained why I wanted to make Ostracised. I also provided a slideshow of some of my previous work that I'm proud of to promote myself as a makeup artist and creative director. I researched other people's biographies on their website and there is a mix of first and third person; however I want to use first person, as I think it is more personal and chatty.
'Objectives' Page
In this page I wanted to explain exactly what Ostracised was, why I chose to make it and its aims and objectives. I think it's important to include the reasoning behind the project to bring to the viewers' attention the importance of the film. I wanted this page to sound more formal than the About Me page because discrimination is a serious problem that needs to be tackled with professionalism and understanding and I wanted my viewers to understand my genuine concern and want to improve it. I found a lot of inspiration from my project proposal, as it explained in detail my project's concept; however I didn't want this page to be too long on my website so I needed to condense the information and possible lay it out in bullet points so the viewer doesn't lose interest and it's easy to follow and understand.
'Sophie Lancaster Foundation' Page
I wanted to include the foundation's background so that people visiting the website understood her story. I also wanted direct links to The Sophie Lancaster Foundation's page and a link to a donation page to show my support for the foundation and so people could find out more information if they required it. I also included direct links to some of the merchandise the charity offers to make it as easy for people to donate and buy merchandise as possible, to hopefully encourage their engagement. I bought some SOPHIE wristbands for all my team to wear and so wanted to include an image of the Ostracised team showing their support to the foundation and to hopefully encourage people to purchase the bands.
I thought adding an interview with Sylvia Lancaster would add a personal touch to the website and show that I have engaged with the charity's founder. I wanted to understand her view on current educational resources available as I am hoping to add my film, Ostracised, to resources available so wanted to ensure it was relevant and would be effective. I feel so lucky to have had the opportunity to interview Sylvia Lancaster as I have a lot of respect for the work she has done in creating a legacy for her daughter and in supporting alternative subcultures.
'Education' Page
I wanted to include a page dedicated to education because I wanted to highlight the lack of educational resources tackling bullying and discrimination for colleges and universities and how crucial these are in creating a tolerant society. I wanted to explain that Ostracised will be used as a teaching resource for higher education and that I hope to the colleges and universities that show the film with aim to spread the awareness of discrimination and hate crime. Even though there is not much content on this page, I still wanted to create a separate page to highlight its importance.
I will continue to work on building my website's design and content to achieve a professional and appropriate website to complement and support my educational fashion film, Ostracised.
References:
MEMPHIS ZOO, 2017. MEMPHIS ZOO [viewed 28th March 2017]. Available from: http://www.memphiszoo.org/
Written Website Content
'About Me' Page
I wanted to add this page because I enjoy reading them on other artist and portfolio websites and I think it helps the audience to get to know me on a more personal level to hopefully encourage them to support my site. I gave a brief background of myself, including education and my passions, and explained why I wanted to make Ostracised. I also provided a slideshow of some of my previous work that I'm proud of to promote myself as a makeup artist and creative director. I researched other people's biographies on their website and there is a mix of first and third person; however I want to use first person, as I think it is more personal and chatty.
'Objectives' Page
In this page I wanted to explain exactly what Ostracised was, why I chose to make it and its aims and objectives. I think it's important to include the reasoning behind the project to bring to the viewers' attention the importance of the film. I wanted this page to sound more formal than the About Me page because discrimination is a serious problem that needs to be tackled with professionalism and understanding and I wanted my viewers to understand my genuine concern and want to improve it. I found a lot of inspiration from my project proposal, as it explained in detail my project's concept; however I didn't want this page to be too long on my website so I needed to condense the information and possible lay it out in bullet points so the viewer doesn't lose interest and it's easy to follow and understand.
'Sophie Lancaster Foundation' Page
I wanted to include the foundation's background so that people visiting the website understood her story. I also wanted direct links to The Sophie Lancaster Foundation's page and a link to a donation page to show my support for the foundation and so people could find out more information if they required it. I also included direct links to some of the merchandise the charity offers to make it as easy for people to donate and buy merchandise as possible, to hopefully encourage their engagement. I bought some SOPHIE wristbands for all my team to wear and so wanted to include an image of the Ostracised team showing their support to the foundation and to hopefully encourage people to purchase the bands.
I thought adding an interview with Sylvia Lancaster would add a personal touch to the website and show that I have engaged with the charity's founder. I wanted to understand her view on current educational resources available as I am hoping to add my film, Ostracised, to resources available so wanted to ensure it was relevant and would be effective. I feel so lucky to have had the opportunity to interview Sylvia Lancaster as I have a lot of respect for the work she has done in creating a legacy for her daughter and in supporting alternative subcultures.
'Education' Page
I wanted to include a page dedicated to education because I wanted to highlight the lack of educational resources tackling bullying and discrimination for colleges and universities and how crucial these are in creating a tolerant society. I wanted to explain that Ostracised will be used as a teaching resource for higher education and that I hope to the colleges and universities that show the film with aim to spread the awareness of discrimination and hate crime. Even though there is not much content on this page, I still wanted to create a separate page to highlight its importance.
I will continue to work on building my website's design and content to achieve a professional and appropriate website to complement and support my educational fashion film, Ostracised.
References:
MEMPHIS ZOO, 2017. MEMPHIS ZOO [viewed 28th March 2017]. Available from: http://www.memphiszoo.org/
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