At my previous meeting with Sebastiane, he suggested that for my final physical hand-in I should give in a memory stick. However, I didn't feel that this showcased my final film and website as I had hoped. Therefore I decided to look into other options of physical items I could create that would complement my final outcome. I considered creating a photobook, including behind the scenes images and final makeup looks etc. However, I still felt that I needed a way to display my fashion film more creatively and wanted to do something more original.
Considering this challenge further and trying to come up further options of a physical representation of my film/website, I was inspired by the PR packages that are received by current bloggers. I have seen a couple of brands include video books in their promotional packages where the blogger opens the book and on the top cover a video/advert plays automatically. I thought this would be the perfect solution in portraying my film effectively. I was concerned by the price and availability of this technology. However, after emailing requesting quotes, I was excited to receive a reasonably priced option by TalkingPrint.
I chose an A4 sized video book, as I felt this would be big enough to showcase the detail in my film, but still be portable. The product arrived quickly and the instructions were surprisingly easy to follow to transfer my video from my laptop onto the device. The video book cover and interior were plain white, to allow me to personalise and add my own graphics. I was very excited by the prospect of actually putting my film onto a physical device rather than purely submitting a URL link as my final submission. I have been passionate throughout my project, creating my film and my website. Therefore I was ecstatic to have the opportunity to showcase my final outcome on such a unique and highly technical device.
I spoke to Kall Kwik, who are a printing company in Farnham to discuss my initial ideas for the graphics. They said I would be unable to have a complete cover printed in one piece, as the video device had been stuck down securely to the back cover, not leaving enough room for the vinyl to be folded over securely. They suggested I designed a front cover, back cover, first page and strip down the side, to be printed on sticky white vinyl separately to then be smoothed down on the relevant pages for a professional look. I could choose between a shiny or matte finish, but after discussing it with the Kall Kwik team I decided to choose matte because shiny can look slightly tacky and reflects the light dramatically; whereas matte will look more professional and sleek. I was extremely excited that they were so co-operative about printing my designs and could not wait to start designing the pages! I needed to message my logo designer to ask if she had come up with any designs as I wanted to get this printed in enough time to order another video book and have it printed again, if anything goes wrong.
Having created a draft design, I returned to the printing company to discuss my idea further. On this occasion I spoke to the technicians directly and they advised they would in fact be able to apply one complete cover (front, side and spine), which we agreed would be a better option, as it would look more cohesive, rather than having visible edges. I therefore arranged for the cover to be completed as a test run so that I could see a printed example of the cover and decide if it would be appropriate. Additionally, at this stage any necessary setting up regarding sizing and scaling at the printers would already be done, so that when I submit my final design for printing there will be no need to worry about any set up details and therefore no delay in receiving my final print.
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